Author: Matt Tomory

Just this morning I was discussing a potential client with a team member who stated a prospective customer was currently being serviced by an organization that “performed preventative maintenance” on every device within the physician’s office from thermometers to sterilizers, refrigerators to ultrasound systems. The comment was made that they “are more economical” than we are so we should lower our rates to match if we want the business.

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The ultrasound market has been changing over the last decade due to the introduction of powerful, reliable portable systems with performance coming close to, and in some cases surpassing, traditional, console based systems. With these exciting new products come new challenges when it comes to maintenance and service.

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Usually this column deals with the technical aspects of ultrasound support, but I would be remiss if I left out an equally important component of service which is the relationship and communications you need to establish with your customers.

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