The international company, imtmedical ag has been developing medical ventilators and analyzers since it was established in 1999. Renowned for their high precision, reliability and user-friendliness, imtmedical’s products continue to impress with their customization options and superior performance, even in challenging situations. One reason for the company’s success is its close cooperation with IMT AG, which as a development company has extensive experience leading global companies. Thanks to this shared knowledge, imtmedical offers products that stand out from competing products. For more about the company, TechNation interviewed imtmedical Head of Marketing Ernst Willi.
Q: What are some advantages that your company has over the competition?
Willi: We have short decision-making channels and a very close proximity to the market which enables us to respond quickly to customer requirements and to drive development according to their needs. Our employees are in close contact with our customers every day which means we know very well what they want. In addition, imtmedical stands for Swiss engineering, precision and reliability. Our customers value this very much.
Q: What are some challenges that your company faced last year? How were you able to overcome them?
Willi: One of the greatest challenges was to get FDA approval for our bellavista 1000 ventilator. In order to receive this approval, a lot of work was necessary, including expanding our regulatory affairs department. Receiving FDA approval is a great success for us. Another challenge was the conversion of our production. We are now working with one of the world’s leading contract manufacturers, which in the early days took great effort until we reached our required high standards.
Q: Can you explain your company’s core competencies and unique selling points?
Willi: Imtmedical’s development team is fast, precise and creative. Our development department employs several geniuses who are able to quickly realize innovations the market needs. In addition to numerous innovative functions our ventilators and analyzers have an exceptional design and a modern, very user-friendly interface.
Q: What product or service that your company offers are you most excited about right now?
Willi: In our analyzer business unit, we are particularly pleased with the possibilities opened by our latest testing device the CITREX H5. We have already released several apps which make it much easier to test imtmedical’s ventilators. Another advantage of this device is its adaptability. The display can be configured according to the user’s needs which allows them to see exactly what they need in their daily work.
Q: What is on the horizon for your company?
Willi: Over the last two years we have been able to launch several new ventilation and biomedical testing devices, including the bellavista mr and the CITREX H5. We plan to keep the current development momentum so you can also expect several new products from imtmedical next year, naturally with the accustomed high quality and user friendliness of imtmedical.
Q: Can you share some company success stories with our readers — one time that you “saved the day” for a customer?
Willi: We are regularly able to really help people, especially in the area of ventilation devices. An example of this is an eight-year-old boy, who must be permanently ventilated due to chronic illness. Thanks to our ventilator, his comfort and well-being have been significantly increased, which is, of course, very pleasing to us.
Q: How would you describe your company’s facility?
Willi: Our head office is located in the heart of Europe in Switzerland. The research, development, design and marketing departments are located here and this is where our products are developed so they are ready for full-scale production. Since 2016, imtmedical Pte. Ltd. has been operating in one of Asia’s most important business hubs. With that company, our contract manufactures, and our effective sales and service organizations, which are well established on all continents. We are close to our customers, no matter where they are in the world.
Q:What is your company’s mission statement, or if you don’t have a specific one, what is most important to you about the way you do business?
Willi: Combining leading technology with affordable pricing is one of our credos. Our mission is to manufacture the best ventilators and analyzers in the world. They all stand for maximum precision, reliability and user-friendliness and are impressive due to their customization options and maximum performance, even in challenging situations.
Q: Is there anything else you want TechNation readers to know about your company?
Willi: We are currently actively expanding our market presence in the US. With Kerwin Sanger, we have a very capable sales representative on the ground who is in close contact with the medical profession and who takes part in trade shows at which biomedical devices are featured.
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