Good sales skills are among the most important qualities biomedical department managers can develop when they want to introduce new programs or expand services to other areas of the hospital... Read more
In September of 1997 Apple Computer began their “Think Different” ad campaign that celebrated historical and contemporary persons who had dared to think differently and because they were wil... Read more
Marketing and advertizing professionals use an approach called branding to differentiate their products. An example of this can be found in the automobile industry. When Toyota wanted to man... Read more
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