Founder and CEO Matthew Bassuk explains that his company’s name “NVRT Labs” is pronounced “Invert Labs.” It is a company on the cutting-edge of virtual reality training for healthcare technology management (HTM) professionals.
TechNation found out more about the company in a recent question-and-answer session with Bassuk.
Q: What are some of the services and products you offer? Is there a specific or new one you are excited about right now?
BASSUK: We just launched our VR training platform for HTM professionals as of July. We couldn’t be more excited to be the first and only extended reality company to bring virtual reality training to our industry. At a time when technicians everywhere are being required to have more and more skill sets yet training budgets are constantly being tightened, we are thrilled to be offering a truly innovative solution to close the skill gap and save organizations training dollars. Our platform launched with an already amazing library of procedural modules, and we are continuing to add more and more BMET content monthly on everything from defibrillators and fluid warmers to imaging and ultrasound, etc.
Q: How does your company stand out?
BASSUK: I think NVRT Labs is starting to be noticed in the industry for the focus we have on future technologies in the HTM space. Truthfully, we are the ones who are doing the really cool and cutting-edge development that this industry has been craving for years. Whether it’s our VR training content, our AR design services, or the AI projects we are working on, we think about technology from an HTM industry perspective first and that should stand out. I think applying emerging technologies specifically to the medical device repair space is filling a void that’s been open for too long. Hopefully that continues to turn some heads.
Q: What is on the horizon for your company?
BASSUK: In the short-term we are continuing to ramp up our platform adoption and add content as fast as physically possible. Our internal goal is to get a VR headset to every BMET student and into every biomed shop in the country. Thinking about the future, I envision that we leave no stone unturned with regards to technology driven products. We want NVRT Labs to be synonymous not only with extended realities and VR training but with anything related to paradigm-shifting technology in the HTM space.
Q: Is there anything else you would like our readers to know?
BASSUK: I am beyond excited for us to be launching our journey in the TechNation community. We have been part of this audience for a long time, attending all the MD Expos and events, and working with amazing organizations and professionals who are also a part of this community. I primarily want the readers to know that we are a resource that is cut from the same cloth. Should anyone in this space have a technology idea or need, our lines are always open for collaborations and partnerships.
For more information, visit nvrtlabs.com and check out the content library.
