A chronic complaint that I hear from BMETS is that their only job is to save money for their hospitals by reducing repair costs. I suspect that the concept that “Our only job is to save mone... Read more
Marketing and advertizing professionals use an approach called branding to differentiate their products. An example of this can be found in the automobile industry. When Toyota wanted to man... Read more
Why are some in our profession debating Biomedical Engineering, device connectivity and IT convergence? The history of technology has been one of growth and change. Persons who do not grow a... Read more
Never underestimate the importance of your vendor salespeople. They are part of your team and can be one of your most important assets. Why Work With Vendor Salespeople? The key to good rela... Read more
Company CEOs love to hear positive feedback from their customers. They frequently hear complaints, but they seldom receive direct praise. A simple way for you to improve vendor relations is... Read more
"This physician and I trusted each other and worked together as a team to help..." Read more
Because all industries have become heavily reliant on technology, the temporary loss of any device usually results in disrupted productivity and services with a simultaneous loss in income.... Read more
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