By John Wallace
Why do hundreds of HTM professionals attended the TechNation Webinar Wednesday series each year? MD Publishing Webinar Marketing Manager Linda Hasluem used a survey to find out!
Survey results show that 60% prefer the live webinars and 88% of respondents said they would appreciate more interaction with presenters via polls, PDF handouts and a longer Q&A session.
“We haven’t conducted a webinar survey since 2023, and I know we have many new attendees since then. So, I thought it would be the ideal opportunity to test some new ideas we have planned for 2026, but at the same time get updated thoughts/suggestions on how we can improve our webinars, etc.,” Hasluem explained when asked how she came up with the idea to do a survey.
“We had a great response, and I’m sure the chance to win a $100 Amazon gift card helped! The suggestions and ideas were interesting and the overall consensus for our two new ideas was very favorable and will certainly help us plan for next year. We had no negative responses, so that’s a plus point in my books, as it means we are doing a good job in providing the HTM industry with what they want from a webinar,” she added.
The two new ideas for 2026 include a Roundtable Spotlight session and “Unlock and Learn” webinars.
The Roundtable Spotlight will provide five companies exclusive access to participate in a live roundtable panel discussion webinar. Survey participants overwhelmingly showed interest in this option with 90% indicating they are selecting “Likely” or “Maybe” when asked if they found it valuable.
The “Unlock and Learn” series will offer an engaging and structured learning experience where a company presents a series of webinars. Attendees must pass a post-webinar test with a score of at least 75% in order to access the next webinar in the series.
The survey found that 82% selected “Likely” or “Maybe” when asked if they would watch this type of webinar series.
The 2025 TechNation Webinar Wednesday series continues to be popular among HTM professionals. Registrations through August added up to 1,421 with another 948 registrations for the Tools of the Trade Live Demo webinars this year.
Find out more at WebinarWednesday.live.
