By Erin Register
Like many in the industry, Bill Bassuk’s introduction into the medical field was a result of his military service. “I left the military in the late 1980s and went to work as a medical technologist with Coulter Electronics, providing technical support to rural area medical facilities and labs,” said Bassuk. “I was at the right place at the right time, and the leadership at Coulter decided it would be more efficient teaching electronics to technicians than teaching medical technology to engineers. The training, experiences and leadership I received in my early years were invaluable.”
With time and experience, Bassuk became more specialized, first in hematology automation, and later chemistry and coagulations. He went to work for a series of other companies, where he broadened his experience base and began specializing in maintaining and repairing specific types of equipment and specialty devices in laboratory settings. “I began to see the landscape and opportunities for those of us with an entrepreneurial spirit and decided to start my own company,” Bassuk added.
“I felt that over my 20 years in the industry and my experiences, working in large hospitals, for independent service organizations (ISOs) and the military, had all prepared me for the adventure and challenges associated with business ownership. I wanted trust to be the cornerstone for the relationships I established and the services we provided. I also felt that humility would go a long way with my clients, and I was never afraid to admit things were outside of my expertise or beyond my ability.”
Bassuk’s work as a small-business owner began as a consultant, working with small to mid-sized health care organizations. As he developed, Bussak began working with larger organizations, consulting, providing specific services and eventually providing full-service HTM support to hospitals. “I have always been good with numbers and I learned that one of my strengths was in my ability to provide detailed auditing services to hospitals,” noted Bassuk. “It was this niché that led to my first opportunity to truly grow my business into the full-service biomedical company I envisioned.”
Q: What is the primary focus of CER Technology?
A: CER Technology is a full-service HTM service company. We assist hospitals, helping reduce their budgets, increase the quality, manage contracts and provide complete biomedical support and staffing. We also work with other health care organizations, collaborating on service contracts, consulting or providing staffing and support for hospitals and other health care providers.
Q: How does CER Technology stand out in the medical equipment field?
A: There are many extraordinary HTM companies serving the health care community. As a small business owner, standing out against the larger companies can be challenging. One of the core strengths of CER Technology is our reliance on partnerships with other organizations around the country. The strong relationships we have formed have served as the bedrock of our organization, resulting in long-lasting and profitable relationships. Our focus is to help any hospital, any company, whether ISO or manufacturer or in-house.
Q: Do you have any specific goals that you would like CER Technology to achieve in the near future?
A: I would like to expand our partnerships and identify new markets and clients seeking the boutique type of service that we provide, focusing on strong relationships of trust, high-quality services and win-win type relationships. Partnerships are key to growth. I am fascinated at the idea of using CER Technology to help service professionals start their own companies.
For more information contact:
CER-Technology
Bill Bassuk, CEO and President
www.cer-technology.com
bbassuk@cbet.edu
210-332-3089