According to CEO Bill Lesch, CURE Biomedical was not a planned thing. “It was more of an idea that came to life from years of eye-opening observation,” added Lesch. “I wanted to steer away from the rigid ‘this is what we service’ approach and provide solutions based on needs.”
In the late 1990’s, Lesch’s neighbor hired him to clean medical equipment at his company while Lesch was studying to be a pathologist.
“I found it fascinating, and medical technology quickly became my passion,” Lesch stated. “I was lucky enough to have Kurt Sutton, a biomed at the company, as my teacher. He’s a brilliant fellow with a big heart; a great mentor that taught me so much, from electronic theory to customer perception and everything between.”
After several college courses, biomed hospital positions, field service, business development and sales jobs, Lesch ended up at a small Northern Nevada hospital. He found himself wearing several hats from biomed manager and emergency preparedness coordinator to facilities manager. There, he felt that he was ready to do something different.
“My non-conforming nature and a broader vision for this business made for some difficult times within previous organizations of employment. I was never allowed the necessary elasticity for proper customer customization. I’ve realized that sometimes it doesn’t matter how good the plan is, you must be able to adapt and adjust; every customer and their needs are different and unique. Cure Biomedical has been able to successfully apply this concept in our company’s work culture,” Lesch said.
A: Our main focus is always the customer, and we always adapt to their needs. Regarding application, Cure Biomedical is only three years old, and we are continually learning in an ever changing technological world. Thus far, our focus has primarily been on hospital in-house biomed support. We are currently working on expanding specialty divisions within CURE Biomedical, from cybersecurity and device integration to a wide variety of operating room devices, with more on the horizon.
A: We have a device deployment team utilized by several institutions for expansion projects. We often find ourselves working with and as project managers in heavy communication between hospital leadership, OEMs, clinical technology departments, IT and other third-party organizations helping to orchestrate projects both small and large.
In addition to tech work, we provide assistance during acquisitions of capital equipment, working with institutions to ensure the devices they are investing in are the right choice. We provide a stern voice and wide range of knowledge in support of the best possible acquisition. This includes contracted services as well.
A: We enjoy working with our customers and are always in constant communication during a project or ongoing task. We provide transparency, almost to a fault. Our ability to adapt and grow with the customer is not restricted by the rigidity we see embedded in some organizations.
We do what we say and do our best to always leave the customer operational, sometimes at our expense. And, our logo is bright fire red!
A: We have a small team of 15 great employees. We are growing faster than we could have ever imagined. Within the next 5 years, I’d like to see CURE Biomedical become an employee-owned organization with multiple specialty service divisions continuing to help our current customers and developing new relationships with future customers.
For more information, visit www.cure-us.com.
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